Rescuing the value of national craftsmanship
A lover of art in all its forms, he decided to carry out a social theme: the collaboration between the craftsman and the designer to add value to the ceramic pieces. Reviewing his old notes, he found a word that fits perfectly with what he had in mind: Yapepó.
Yapepó are the culinary pots created and used by the ancient Guaraní tribes for various purposes, especially in festivities related to “drunken treats”. But they have a much stronger cultural connotation, because they are related to the sense of sharing, of establishing collaborative alliances with other peoples. The sets were diverse, with digital printing as the main instrument. This could be the tatú piré (armadillo skin) or be presented as the ornamentation of the yapepó yacaré because it resembles the scales of the caiman.
Investigating further, Selene discovered a much wider universe behind the typical clay pots and saw that they not only had the potential to be decorative and utilitarian materials but could also help people enrich their knowledge of Paraguayan history and art in general.
At that time Selene was studying the program #Transformadores, promoted by PTF and Koga Impact Lab. There, that thesis project transcended to something much bigger and seeing all the potential it had, he decided to turn it into an enterprise.
Today the project celebrates its first year and offers, in addition to its products, workshops in ceramics, painting, and drawing, creating a space for each person to develop their creativity and personal encounter.